Meet the team


The Founder and Matchmaker

Caroline launched Upsource after the first lockdown in July 2020, and was awarded “UK Best Newcomer VA 2021” by the UK VA Conference & Awards.

Caroline has been working in the VA industry since 2016, with a background ranging from being a PA for C-Suite executives in the NHS to working in customer experience and a brief stint in events & communications.

She started Upsource having become frustrated with the job market after welcoming her first child in 2018. After a disastrous return to work she was made redundant in 2019 and then took furlough in 2020 to care for her toddler. Unable to work from home, Caroline wanted to be able to support business owners like her.

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The Events & Projects VA

With over 20 year’s experience organising delicious and exciting events like Taste of London, Big Feastival and The Life Lessons Festival, Nadine is a specialist in festivals, conferences and exhibitions with both a corporate and consumer flavour.

Over the years Nadine has also worked extensively internationally producing B2B conferences, exhibitions, high profile pharmaceutical product launches, award ceremonies and trade exhibitions. These events have taken her to Japan, Australia and across Europe and given Nadine an excellent understanding of the demands of international business.

With her organisational experience, business acumen and love of getting the job done, Nadine started working as a Virtual Assistant in 2020 to put her diverse skills set to good use.

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The Contracts & Projects VA

Charlie started her career in Theatre Administration, supporting the Technical Director and Production Managers at Cameron Mackintosh Ltd on West End and international productions of Les Miserables, Phantom of the Opera, Hamilton and more. So naturally, Charlie loves working with our more creative clients.

Charlie is creative, personable and approachable, she will take the drama out of the tasks that you need help with. She’s passionate about creating time for the people and things her clients love.

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The Content & Social VA

Steph specialised in digital marketing for creative agencies for 8 years before travelling, surfing and working around the world and starting her own business. She has worked across UX, website design and builds, social media campaigns and copywriting, for clients from the Premier League and Barclays Bank to small independent businesses and artists.

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The Organisation & Marketing VA

Sophie's experience includes buying for international markets across multiple product areas for bluechip conglomerates. She has a commercial creative background in marketing and buying, which includes negotiations, critical path management and supplier relations. More recently her experience includes branching out into the motion picture film industry where she and her husband run two businesses, as well as Sophie's VA business. In addition to this Sophie is a qualified bookkeeper. Sophie enjoys travelling, running, lots of family time, and renovating and project managing residential properties!

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The Planning and Process VA

Nicola kicked off her career establishing a solid foundation in traditional corporate business administration. She worked her way up through the ranks to operate at the most senior level. Nicola has spent the past 5 years travelling, working towards a Bachelor of Law Honours Degree, and building out her skill set in the start-up sector. Her main focus has been Client Services and Operations with an incredible eye for detail

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